Posts Tagged social networking
If You Want To Learn about Social Media and Small Business Don’t Do it on Social Media
Posted by Robert Bacal in No Bs Guide To Twitter/Social Media For Small Business on March 19, 2010
If you own a small business and want to learn whether you can benefit from social media, do NOT rely on Facebook, Twitter, or any other social media (including most blogs) for your information. The reason is simple. These platforms have attracted a huge active loud following of people actively involved and making their living [...]
I Failed “Going Social” On My Small Business Websites!
Posted by Robert Bacal in The Building of a Small Business Website on March 11, 2010
It won’t be the first time I’ve failed with an idea. Won’t be the last. In fact, most of my ideas don’t work, and that’s what makes the successes so satisfying. Then again, I have a lot of ideas (not good ones, mind you).
So, given all the hype about social networking, I decided to install [...]
Something Wrong At Mashable? Incompetent or Intentional Misleading Articles – Social Media
It seems every time I go to mashable to read something that purports to be research about social media, I found that the article contains reference to some numbers (it’s almost always survey numbers which are virtually useless in assessing value), and then includes one or two sentences implying positive contributions of social media that [...]
Study Supports Contention That Social Media Ineffective For Marketing Small Business
Posted by Robert Bacal in Marketing, Small Business Strategy and Decision-Making, Small Business and The Internet on August 28, 2009
For a number of months I’ve been trying to counter the enthusiasm and zeal of marketers who are insisting that if you aren’t marketing via social media (twitter, facebook, etc), that you are doomed. I’ve suggested that, in fact, what is happening in social media venues is that marketers end up trying to sell to [...]