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	<title>Small Business Talk</title>
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	<link>http://smallbusiness411.org/wp</link>
	<description>The Place To Learn About Small Business Success</description>
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		<title>I Failed &#8220;Going Social&#8221; On My Small Business Websites!</title>
		<link>http://smallbusiness411.org/wp/learn-how-a-successful-small-business-website-gets-built/i-failed-going-social-on-my-small-business-websites/</link>
		<comments>http://smallbusiness411.org/wp/learn-how-a-successful-small-business-website-gets-built/i-failed-going-social-on-my-small-business-websites/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 02:04:37 +0000</pubDate>
		<dc:creator>Robert Bacal</dc:creator>
				<category><![CDATA[The Building of a Small Business Website]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://smallbusiness411.org/wp/?p=559</guid>
		<description><![CDATA[
			
				
			
		
It won&#8217;t be the first time I&#8217;ve failed with an idea. Won&#8217;t be the last. In fact, most of my ideas don&#8217;t work, and that&#8217;s what makes the successes so satisfying. Then again, I have a lot of ideas (not good ones, mind you).
So, given all the hype about social networking, I decided to install [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Weekly Updates for 2010-03-07</title>
		<link>http://smallbusiness411.org/wp/tweets-from-robert-bacal/twitter-weekly-updates-for-2010-03-07/</link>
		<comments>http://smallbusiness411.org/wp/tweets-from-robert-bacal/twitter-weekly-updates-for-2010-03-07/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 15:36:00 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Bacal's Tweets]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[tweets]]></category>

		<guid isPermaLink="false">http://smallbusiness411.org/wp/tweets-from-robert-bacal/twitter-weekly-updates-for-2010-03-07/</guid>
		<description><![CDATA[
			
				
			
		

RT @smallbizanswers: Sexy Numbers: Measuring ROI in Social Media Campaigns &#8211; http://ow.ly/1cM4V #smallbiziq A little sanity in this #
UGH. Editing book text from 1995 &#8211; What a frightful experience. Good that I&#39;m better now, but honestly terrible writing. #
#SMALLBIZ Ten Tips on Hiring Your First Employee: You&#39;ve been running your own business and doing quite [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Something Wrong At Mashable? Incompetent or Intentional Misleading Articles &#8211; Social Media</title>
		<link>http://smallbusiness411.org/wp/small-business-and-the-internet/something-wrong-at-mashable-incompetent-or-intentional-misleading-articles-social-media/</link>
		<comments>http://smallbusiness411.org/wp/small-business-and-the-internet/something-wrong-at-mashable-incompetent-or-intentional-misleading-articles-social-media/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 00:42:06 +0000</pubDate>
		<dc:creator>Robert Bacal</dc:creator>
				<category><![CDATA[No Bs Guide To Twitter/Social Media For Small Business]]></category>
		<category><![CDATA[Small Business Strategy and Decision-Making]]></category>
		<category><![CDATA[Small Business and The Internet]]></category>
		<category><![CDATA[Small Business and Twitter]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://smallbusiness411.org/wp/?p=548</guid>
		<description><![CDATA[
			
				
			
		
It seems every time I go to mashable to read something that purports to be research about social media, I found that the article contains reference to some numbers (it&#8217;s almost always survey numbers which are virtually useless in assessing value), and then includes one or two sentences implying positive contributions of social media that [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Weekly Updates for 2010-02-28</title>
		<link>http://smallbusiness411.org/wp/tweets-from-robert-bacal/twitter-weekly-updates-for-2010-02-28/</link>
		<comments>http://smallbusiness411.org/wp/tweets-from-robert-bacal/twitter-weekly-updates-for-2010-02-28/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 15:36:00 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Bacal's Tweets]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[tweets]]></category>

		<guid isPermaLink="false">http://smallbusiness411.org/wp/tweets-from-robert-bacal/twitter-weekly-updates-for-2010-02-28/</guid>
		<description><![CDATA[
			
				
			
		

Quote about twitter marketing: &#34;lets try to reach random people who aren&#39;t interested in our stuff and maybe we&#39;ll hook a few&#34; (digitalv) #
Article &#34;..media paying off for business &#34; twitted hundreds of times, and not ONE person noticed it&#39;s obviously wrong.  http://bit.ly/999KWx #
#SMALLBIZ Microblogging/Twitter NOT profitable: Counter argument why it&#39;s not going to [...]]]></description>
		<wfw:commentRss>http://smallbusiness411.org/wp/tweets-from-robert-bacal/twitter-weekly-updates-for-2010-02-28/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>100 Ways to Measure Social Media Is Really ZERO Ways to Measure Social Media &#8211; No BS Guide To Twitter/Social Media For Small Business</title>
		<link>http://smallbusiness411.org/wp/small-business-and-the-internet/100-ways-to-measure-social-media-is-really-zero-ways-to-measure-social-media-no-bs-guide-to-twittersocial-media-for-small-business/</link>
		<comments>http://smallbusiness411.org/wp/small-business-and-the-internet/100-ways-to-measure-social-media-is-really-zero-ways-to-measure-social-media-no-bs-guide-to-twittersocial-media-for-small-business/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 17:49:08 +0000</pubDate>
		<dc:creator>Robert Bacal</dc:creator>
				<category><![CDATA[No Bs Guide To Twitter/Social Media For Small Business]]></category>
		<category><![CDATA[Small Business Strategy and Decision-Making]]></category>
		<category><![CDATA[Small Business and The Internet]]></category>
		<category><![CDATA[Small Business and Twitter]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://smallbusiness411.org/wp/?p=545</guid>
		<description><![CDATA[
			
				
			
		
David Berkowitz is billed as &#8220;Senior Director of Emerging Media &#38; Innovation for agency 360i. A  frequent speaker and media pundit, he has been published hundreds of  times in MediaPost, Ad Age, eMarketer, and elsewhere.&#8221; He authored some material entitled 100 Ways to Measure Social Media, and indeed he describes some &#8220;metrics&#8221; that [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to choose the best Systems Furniture for your unique office</title>
		<link>http://smallbusiness411.org/wp/free/how-to-choose-the-best-systems-furniture-for-your-unique-office/</link>
		<comments>http://smallbusiness411.org/wp/free/how-to-choose-the-best-systems-furniture-for-your-unique-office/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 06:05:18 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Free Stuff For Small Business]]></category>
		<category><![CDATA[from-multiple]]></category>
		<category><![CDATA[furniture]]></category>
		<category><![CDATA[guide]]></category>
		<category><![CDATA[noisy-office]]></category>
		<category><![CDATA[office-cubicle]]></category>
		<category><![CDATA[private-work]]></category>
		<category><![CDATA[request-free]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[space]]></category>
		<category><![CDATA[usually-called]]></category>

		<guid isPermaLink="false">http://smallbusiness411.org/wp/general/how-to-choose-the-best-systems-furniture-for-your-unique-office/</guid>
		<description><![CDATA[ Receive this FREE "Systems Furniture" Buyer's Guide along with complimentary, no obligation price quotes (via phone and email) from multiple quality &#038; independent office cubicle and systems furniture providers. Office cubicles - usually called "systems furniture" by dealers - have a less-than-stellar reputation among workers, but it does solve some common business problems. Office cubicles offer you a way to divide large, noisy office spaces into private work areas without building permanent walls. And because there are so many options, it's not the kind of item you can easily choose from a catalog. Instead, you'll be better off working with a vendor who can help you design a system appropriate for your space, business, and employees. Request Free! ]]></description>
		<wfw:commentRss>http://smallbusiness411.org/wp/free/how-to-choose-the-best-systems-furniture-for-your-unique-office/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Claims of Brand Protection and  Reputation Management On Twitter Completely False &#8211; No BS Guide To Twitter For Small Business</title>
		<link>http://smallbusiness411.org/wp/better-strategies-better-decisions-better-profits/claims-of-brand-protection-and-reputation-management-on-twitter-completely-false-no-bs-guide-to-twitter-for-small-business/</link>
		<comments>http://smallbusiness411.org/wp/better-strategies-better-decisions-better-profits/claims-of-brand-protection-and-reputation-management-on-twitter-completely-false-no-bs-guide-to-twitter-for-small-business/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 01:48:17 +0000</pubDate>
		<dc:creator>Robert Bacal</dc:creator>
				<category><![CDATA[No Bs Guide To Twitter/Social Media For Small Business]]></category>
		<category><![CDATA[Small Business Strategy and Decision-Making]]></category>
		<category><![CDATA[Small Business and Twitter]]></category>
		<category><![CDATA[Bs]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://smallbusiness411.org/wp/?p=539</guid>
		<description><![CDATA[
			
				
			
		
One of the &#8220;imperatives&#8221; the experts say about Twitter and other social media is that all businesses must both monitor and repair their reputations using Twitter (or other online areas). While there are certainly a number of instances where a company has done something really stupid and had it spread rapidly on Twitter, there is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter Visitors (LoValue) vs. Average Visitors &#8211; No BS Guide To Twitter/Social Media For Small Business</title>
		<link>http://smallbusiness411.org/wp/small-business-and-the-internet/twitter-visitors-lovalue-vs-average-visitors-no-bs-guide-to-twittersocial-media-for-small-business/</link>
		<comments>http://smallbusiness411.org/wp/small-business-and-the-internet/twitter-visitors-lovalue-vs-average-visitors-no-bs-guide-to-twittersocial-media-for-small-business/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 04:24:58 +0000</pubDate>
		<dc:creator>Robert Bacal</dc:creator>
				<category><![CDATA[No Bs Guide To Twitter/Social Media For Small Business]]></category>
		<category><![CDATA[Small Business and The Internet]]></category>
		<category><![CDATA[Small Business and Twitter]]></category>

		<guid isPermaLink="false">http://smallbusiness411.org/wp/?p=536</guid>
		<description><![CDATA[
			
				
			
		
A fellow webmaster did a quick albeit unscientific analysis of what different visitors did once they went to his site. He compared visitors coming as a result of Tweets versus all other ways. This is what he got:
34% shorter visits
22%  higher rate to go away
48% less page views per visit

He concluded that visitors coming [...]]]></description>
		<wfw:commentRss>http://smallbusiness411.org/wp/small-business-and-the-internet/twitter-visitors-lovalue-vs-average-visitors-no-bs-guide-to-twittersocial-media-for-small-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tweets Have ZERO Shelf Life Limiting Use For Small Business &#8211; NO BS Guide To Twitter/SMedia For Small Business</title>
		<link>http://smallbusiness411.org/wp/small-business-and-twitter/tweets-have-zero-shelf-life-limiting-use-for-small-business-no-bs-guide-to-twittersmedia-for-small-business/</link>
		<comments>http://smallbusiness411.org/wp/small-business-and-twitter/tweets-have-zero-shelf-life-limiting-use-for-small-business-no-bs-guide-to-twittersmedia-for-small-business/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 02:45:13 +0000</pubDate>
		<dc:creator>Robert Bacal</dc:creator>
				<category><![CDATA[No Bs Guide To Twitter/Social Media For Small Business]]></category>
		<category><![CDATA[Small Business and Twitter]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://smallbusiness411.org/wp/?p=534</guid>
		<description><![CDATA[
			
				
			
		
There is a fairly long list of reasons why Twitter is such a poor tool for small business, and why there is little evidence of return on investment for small businesses, beyond a select few that get reported in the media. Unreported go the thousands of small businesses each month that try and fail. Let&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>False Claims For Efficacy of Social Media For Small Business on ABC &#8211; NO BS Guide To Twitter For Small Business</title>
		<link>http://smallbusiness411.org/wp/small-business-and-twitter/false-claims-for-efficacy-of-social-media-for-small-business-on-abc-no-bs-guide-to-twitter-for-small-business/</link>
		<comments>http://smallbusiness411.org/wp/small-business-and-twitter/false-claims-for-efficacy-of-social-media-for-small-business-on-abc-no-bs-guide-to-twitter-for-small-business/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 23:53:41 +0000</pubDate>
		<dc:creator>Robert Bacal</dc:creator>
				<category><![CDATA[No Bs Guide To Twitter/Social Media For Small Business]]></category>
		<category><![CDATA[Small Business and Twitter]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Jeff Ehling]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://smallbusiness411.org/wp/?p=530</guid>
		<description><![CDATA[
			
				
			
		
Almost every article I read on small business and the use of social media draws erroneous conclusion about the data they talk about. As I was writing my previous post in the NO BS Guide To Social Media For Small Business, someone tweeted about an article entitled: Social Media Paying Off for Business Owners, published [...]]]></description>
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		<slash:comments>1</slash:comments>
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