Archive for category Technology
Jumping Off Bridges A Boon To Businesses (How Social Media Experts BS You)
Posted by Robert Bacal in Small Business Strategy and Decision-Making, Small Business and The Internet, Small Business and Twitter, Technology on December 9, 2009
Fred Radish didn’t realize it then, but out of his despair came a business success. In November, 2008, Radish, CEO of Participles RU, was headed to bankruptcy. His business was failing, his wife left, and his children were all teenagers. Bleakly Radish stood on the Brooklyn Bridge staring into the abyss. He jumped!
Radish woke up [...]
Social Media and Small Business, the BS continues
Posted by Robert Bacal in Small Business Strategy and Decision-Making, Small Business and Twitter, Technology on November 7, 2009
My response to a blog post on social media.
Brad, what upsets me about your blog item is the quote from the VP, who talks about wanting to determine how people are finding value in SM. I took a quick look through the study (will look further later), but what I see is pretty much what [...]
Dell’s $3 Million Twitter Related Sales Not A Success – Additional Perspectives
Posted by Robert Bacal in Advice and Tips, Marketing, Technology on August 6, 2009
It looks like we aren’t the only ones able to look and understand business numbers. More and more critiques of the Twitter makes Dell 3 million dollars school are emerging each day, pointing out why Dell revenue figures mean nothing, or in fact, illustrate the challenges in using Twitter to increase revenue and profits. Here’s [...]
Marketing – Oft Touted Dell + Twitter Success No Success At All
Posted by Robert Bacal in Advice and Tips, Small Business Strategy and Decision-Making, Small Business and The Internet, Technology, The Building of a Small Business Website on July 27, 2009
More on business use of Twitter
Dell has often been cited as the poster child for documented sales increases as a result of using Twitter. The figures generally are that over a two year period, Dell achieved two million in sales via Dell Outlet, plus another million they believe attributable to twitter – Total three million.
Sounds [...]
More on Twitter Limitations As Small Business Marketing Tool
Posted by Robert Bacal in Advice and Tips, General, Marketing, Small Business Strategy and Decision-Making, Technology, The Building of a Small Business Website on July 27, 2009
In my original article entitled Twitter A Dead End Investment For Small Business , I presented some research and explanation as to why Twitter could not possibly provide the benefits to small business that the Twitter hypesters and fanatics keep talking about. I know, of course, that Twitter is “the Buzz”, and that people, even [...]
Why Your Small Business Needs A Web Solution, Not A Website #smbiz #smbizIQ
Posted by Robert Bacal in Small Business and The Internet, Technology, The Building of a Small Business Website on July 21, 2009
All Grown Up – Why Your Small Business Needs A Web Solution, Not A WebsiteBy Ilene Rosoff
Raise your hand if you have a website for your small business. Now keep it raised if it is generating a significant volume of prospects or sales. Not holding your hand up anymore? You are not alone.
Twitter A Dead End Investment For Small Business
Posted by Robert Bacal in Marketing, Small Business Strategy and Decision-Making, Small Business and The Internet, Technology, The Building of a Small Business Website on July 20, 2009
In several other posts we discussed whether small businesses needed to have a blog. Twitter is a newer “thing”, but it’s been around a few years, and this year (2009) it hit maximum buzz when entertainers like Oprah and sports figures “discovered it”. This drove lots of people to it to at least try it.
There [...]
The Reason Why You Really Don’t Want A Blog For Your Small Business #smbiz
Posted by Robert Bacal in Both Sides, General, Small Business Strategy and Decision-Making, Small Business and The Internet, Technology, The Building of a Small Business Website on July 20, 2009
Every day small business owners are being swept up by the buzz and hype around the use of “revolutionary” technologies that are supposed to help their businesses. The buzz is driven by a small number of fanatics who often actually make their money helping people use these technologies. The unfortunate part is that the HUGE [...]
The Three Reasons Your Small Business Needs a Blog
Posted by Robert Bacal in Both Sides, Marketing, Small Business Strategy and Decision-Making, Technology, The Building of a Small Business Website on July 20, 2009
The Three Reasons Your Small Business Needs a Blog
By Caroline Melberg
Just a few short years ago hardly anyone knew what a blog was, but now, because they are so easy to set up and maintain, their popularity has blossomed beyond all expectations. Blogs are not just for ordinary people who wish to expound on their [...]
Small Business CRM Is Here To Stay #smbiz
Posted by Robert Bacal in Advice and Tips, CRM (Customer Relationship Management), Customer Service, Small Business Strategy and Decision-Making on July 16, 2009
Small Business CRM Is Here To Stay
By Cameron Brown
If you are interested in some free helpful guides on CRM options, click here.
If you ask most small business owners what priority CRM has in their short-term business plans, chances are you’ll get more than one blank stare. The fact is that most small business [...]
#Openx Report and Updates (and Hints): June 29, 2009 – Spam issues, popup, outages notices
Posted by Robert Bacal in Openx on June 29, 2009
Let’s see what’s cooking with Openx over the last few days.
Wondering About Getting Advertisers For Your Site?
In a forum post, staffer Stephanc, in response to a query about how the Openx admarket works for advertisers, indicated that due to the fact that the program is still in beta, they are not accepting referrals of potential [...]
#openx Report and News – June 25, 2009 Deceptive Openx Blog Post on Revenue Increases
Posted by Robert Bacal in Openx on June 25, 2009
This is the first of our ongoing OpenX News and Reports to help small business owners accurately assess the capabilities, both strengths and weaknesses of the Hosted OpenX adserving solution, or the OpenX software that you run on your own server.
Deceptive Blog Post About Average Revenue Increases of 25%
OpenX – NOT Ready For Prime Time, Not Ready For Any Time #openx
Posted by Robert Bacal in Openx, Technology on June 17, 2009
While CEO Tim Cadogan is out there creating a buzz about the open source ad serving software, OpenX, and it’s free hosted counterpart, users are struggling with a variety of problems that reflect an organization that is experiencing problems. Hardly a day goes by that we don’t hear about Mr. Cadogan appearing at one event [...]
OpenX – Part I in a Series of Articles Debunking the Openx PR Machinery (#openx)
Posted by Robert Bacal in Free Stuff For Small Business, General, Openx, Small Business Strategy and Decision-Making, Small Business and The Internet on June 5, 2009
Small business owners are always looking to take advantage of low cost or no cost options, because often, profit margins are thin. That’s one of the reasons there has been long time interest in Openx, a free open-source ad serving program/service, in it’s various incarnations over the years.
More recently Openx has moved into the spotlight [...]