Archive for category The Building of a Small Business Website
I Failed “Going Social” On My Small Business Websites!
Posted by Robert Bacal in The Building of a Small Business Website on March 11, 2010
It won’t be the first time I’ve failed with an idea. Won’t be the last. In fact, most of my ideas don’t work, and that’s what makes the successes so satisfying. Then again, I have a lot of ideas (not good ones, mind you).
So, given all the hype about social networking, I decided to install [...]
Small Business Website Design – How Do You Choose What’s the Best Value?
Posted by Robert Bacal in Hiring and Personnel (HR), The Building of a Small Business Website on October 19, 2009
Small Business Website Design – How Do You Choose What’s the Best Value?By Pete Wise
There’s no shortage of companies out there offering low cost website design for small or medium sized businesses. But how can you spot what’s best for your business? As well as the obvious factor of low cost, it’s important to work [...]
Small Business Websites – Why A Small Business Website Does Not Produce Results
Posted by Robert Bacal in The Building of a Small Business Website on October 18, 2009
Small Business Websites – Why A Small Business Website Does Not Produce ResultsBy Gudmundur Sigurdarson
When a small business decides to take their business online there are usually several mistakes that they do. This is partially due to lack of experience and often lack of knowledge. There seems to be a trend that small businesses think [...]
Stop Wasting Money! Reduce Spend without Reducing Overall Performance of Your PPC Campaigns
Posted by Robert Bacal in Free Stuff For Small Business, Marketing, Small Business Strategy and Decision-Making, Small Business and The Internet, The Building of a Small Business Website on September 18, 2009
Short Description: Discover 7 key strategies to help reduce your PPC campaign spend without impacting performance.
Long Description: Are you spending money somewhere in your PPC campaign that isn’t yielding good profits for you? These days it’s imperative for marketers to be as efficient as possible with their marketing budgets. This white paper identifies 7 areas [...]
Small Business Use of Twitter Requires Almost Continuous Investment
Posted by Robert Bacal in Small Business Strategy and Decision-Making, Small Business and The Internet, Small Business and Twitter, The Building of a Small Business Website on September 2, 2009
Amidst the hype surrounding Twitter, there are many CURRENT realities that are lost. One reason this is the case is that if you look at the people suggesting Twitter and other social networking platforms, you’ll find that pretty much all of them are fanatical, loud, and, as a result, influential on blogs, and other social [...]
Excellent free guides for e-business
Posted by Robert Bacal in Small Business and The Internet, The Building of a Small Business Website on August 27, 2009
I just wanted to pass on this source for guides about ebusiness, and using the Internet as part of your e-business strategy. The site appears to be partly funded by the Province of Saskatchewan and presents 30+ guides on all aspects of ebusiness from building a website to dealing with fraud in ecommerce.
There’s too much [...]
Unique Value Proposition and Your Website
Posted by Robert Bacal in Small Business and The Internet, The Building of a Small Business Website on August 25, 2009
Small businesses tend to build websites without really following a set of sensible “thought-exercises” that will ensure sucess, which is one reason why most small business websites fail miserably.
One neglected aspect is the Unique Value Proposition that your website will or does offer visitors. This should be established early on, before any website coding is [...]
Intro – Building a small business website
Posted by Robert Bacal in The Building of a Small Business Website on August 25, 2009
We’ve built a number of websites for our small business, and it may be immodest but a number of our sites (not all) have been extremely successful in a number of ways.
This site (smallbusiness411.org) is, of course, in the process of being built, so I decided to share with readers the thinking, and actions that [...]
Small Business Owners Web Hosting Guide
Posted by Robert Bacal in Small Business and The Internet, The Building of a Small Business Website on August 18, 2009
Small Business Owners Web Hosting Guide – Part 1By Cynthia Wang
Your small business website needs to be hosted on a web server or simply a server (another name for computer) that is connected to the World Wide Web so that anyone can access your website.
Choosing a web hosting company for your small business website is [...]
Can The Online Marketing Hype, Unless Your Customers Are Idiots
Most of us have had the online experience of following a link or otherwise getting to a website that is selling something using hyperbole, words “supposed” to grab your attention (like Super, One Time Offer, But Wait, There’s More”, and often using colors and a format that looks like a creation of a mad child [...]
Marketing – Oft Touted Dell + Twitter Success No Success At All
Posted by Robert Bacal in Advice and Tips, Small Business Strategy and Decision-Making, Small Business and The Internet, Technology, The Building of a Small Business Website on July 27, 2009
More on business use of Twitter
Dell has often been cited as the poster child for documented sales increases as a result of using Twitter. The figures generally are that over a two year period, Dell achieved two million in sales via Dell Outlet, plus another million they believe attributable to twitter – Total three million.
Sounds [...]
More on Twitter Limitations As Small Business Marketing Tool
Posted by Robert Bacal in Advice and Tips, General, Marketing, Small Business Strategy and Decision-Making, Technology, The Building of a Small Business Website on July 27, 2009
In my original article entitled Twitter A Dead End Investment For Small Business , I presented some research and explanation as to why Twitter could not possibly provide the benefits to small business that the Twitter hypesters and fanatics keep talking about. I know, of course, that Twitter is “the Buzz”, and that people, even [...]
Why Your Small Business Needs A Web Solution, Not A Website #smbiz #smbizIQ
Posted by Robert Bacal in Small Business and The Internet, Technology, The Building of a Small Business Website on July 21, 2009
All Grown Up – Why Your Small Business Needs A Web Solution, Not A WebsiteBy Ilene Rosoff
Raise your hand if you have a website for your small business. Now keep it raised if it is generating a significant volume of prospects or sales. Not holding your hand up anymore? You are not alone.
Twitter A Dead End Investment For Small Business
Posted by Robert Bacal in Marketing, Small Business Strategy and Decision-Making, Small Business and The Internet, Technology, The Building of a Small Business Website on July 20, 2009
In several other posts we discussed whether small businesses needed to have a blog. Twitter is a newer “thing”, but it’s been around a few years, and this year (2009) it hit maximum buzz when entertainers like Oprah and sports figures “discovered it”. This drove lots of people to it to at least try it.
There [...]
The Reason Why You Really Don’t Want A Blog For Your Small Business #smbiz
Posted by Robert Bacal in Both Sides, General, Small Business Strategy and Decision-Making, Small Business and The Internet, Technology, The Building of a Small Business Website on July 20, 2009
Every day small business owners are being swept up by the buzz and hype around the use of “revolutionary” technologies that are supposed to help their businesses. The buzz is driven by a small number of fanatics who often actually make their money helping people use these technologies. The unfortunate part is that the HUGE [...]