Archive for category Don't Do This!

The Power of Understanding Your Core Business – It’s About Survival

The universe sometimes conspires. I spent a good part of today talking with a colleague about how important is is for a small business owner to understand his or her core business, AND to orient all activity towards furthering the core business. Then I realized, I haven’t been following my own dictums. Oh dear, it’s [...]

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Shotgunning – Small Business Death

It’s understandable that a small business owner, faced with the need to make a living and put food on the table, may want to use a shotgun approach to selecting services and/or products on which to base the business. This is particularly prevalent in some service oriented professions, like business and human resource consulting, organizational [...]

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