Small Business Talk

Small businesses tend to build websites without really following a set of sensible “thought-exercises” that will ensure sucess, which is one reason why most small business websites fail miserably.

One neglected aspect is the Unique Value Proposition that your website will or does offer visitors. This should be established early on, before any website coding is done, and it unique value proposition should reflect a need on the part of your market or potential visitor pool.

For example, this site is based on several different UVP’s, one of which is based on the potential visitor’s problem of finding good reputable, no bull, semi non commercial information about small business that isn’t, in effect spam, and is also available at no charge. Hence we are building two human reviewed directories so visitors don’t have to wade through machine generated junk from search engines.

So, first things first, which is that when planning for your small business website, always start with how you will fulfil some visitor need in your target market. Of course, there’s much more, and we’ll cover more topics soon.

We’ve built a number of websites for our small business, and it may be immodest but a number of our sites (not all) have been extremely successful in a number of ways.

This site (smallbusiness411.org) is, of course, in the process of being built, so I decided to share with readers the thinking, and actions that go into what presumably will be another successful site. We’ll chronicle our thinking, goals, purposes and so on, and explain our decisions as we go.