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Small Business Resource Center Library : To Classify

Training and Education Resources:
  • Managing Customer Experience

    By Araceli Del Rio Sastre, Sanna Eskelinen, Jaana Laiho - It is now more important than ever to understand customer needs and perceptions, and to build stronger and more profitable customer relationships. Your customers really are your most important asset and making them central to your decision making will help you maximize your return on investment. (Added: 23-Oct-2008 Hits: 24 )
  • Customer Experience Management: Still a Long Way to Go

    By Tim Elligot - Service providers aren’t exactly throwing money at the challenge of improving the customer experience, but they are showing a willingness to spend on solutions they think will help, particularly if their operational expenses are lowered in the process. But they would be even more willing to spend if only they could define exactly what the customer experience should be and how to measure it. (Added: 23-Oct-2008 Hits: 28 )
  • Virgin America's Customer Experience

    By Kimmy Paluch - Here's a first-hand account of the airline's typical customer experience. Some good lessons to learn here. (Added: 23-Oct-2008 Hits: 23 )
  • Today's Customer is Redefining The Shopping Experience

    By Tony Lisanti - What aspect of the retail industry levels the playing field between the big box chains and the tinier retailers? Learn how the internet is helping to redefine the customer's shopping experience. (Added: 23-Oct-2008 Hits: 33 )
  • Tips For Deploying Customer Experience Management

    By Shaun Smith - What are the pitfalls to watch out for in implementing your own customer experience initiative? How do you plan for them and finds ways to mitigate the risk of their occurring in your own organisation. See these ‘Top Ten Tips’ for success. (Added: 22-Oct-2008 Hits: 28 )
  • People Alignment For A Great Customer Experience

    By Shaun Smith - The ‘people’ factor is one of the most important determinants of customer loyalty. The question is, how do you electrify and energize people in your organisation? And how do you align them with your customer-focused strategy? The answer lies in the four key factors that are critical to successful employee alignment. (Added: 22-Oct-2008 Hits: 16 )

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