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Take note that there will be more people publicizing success than there will be publicizing failure, so this isn't representative.
Top : Social Media - Twitter : Case Studies
Small Business Resource Center Library
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Social Media - Twitter : Case Studies
Training and Education Resources:
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Dell Sells The Litter Via Twitter -- But At What Cost?
By
Aaron Goldman
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There's been a lot of buzz over Dell's recent disclosure that it's reeled in over $3mm in sales from Twitter. What I haven't yet seen is the cost-benefit analysis.
Sure $3mm sounds like a lot, especially to journalists who love to point out that Twitter has yet to find a way to make any money at all. But all that tweeting comes with a cost.
(Added:
17-Sep-2009
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Marketing. Oft Touted Dell Twitter Success No Success At All
By
Robert Bacal
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What does that work out to in real dollars? How much extra would you earn if you did as well as Dell in using Twitter? Let us say you have a business with sales of 1 million dollars. If you get exactly the same amount of increases sales as Dell did, as a result of Twitter, you would make almost exactly 24 dollars extra. Yes, that’s twenty four dollars. For an entire year.
(Added:
17-Sep-2009
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113
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Twitter Drives Traffic, Sales: A Case Study
By
Sara Milstein
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Back in December, Dell reported that offers from its Dell Outlet Twitter account had led to more than $1 million in revenue. A small percentage for a company that books $16B in revenue annually--but a nice number nonetheless, particularly in a dreary economy. Question is: are they the only ones? (Note: The Dell example is a poor one to follow, due to the cost of their investment in twitter. See article in this section)
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17-Sep-2009
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Twitter: A Case Study on Social Media Relations at Emergence Media
By
Daniel Riveong
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Twitter – the mobile-based microblogging service – has become the new darling among social media marketers and internet geeks since the SXSWi conference in 2007. Lacking any kind of monetization model, Twitter seems a trendy but not sustainable company, like PointCast in the 1990s. This article goes on to cover some of the most well known companies that use twitter. One thing that might be interesting is whether the companies mentioned are still heavily involved in Twitter. Things go downhill fast on Twitter.
(Added:
17-Sep-2009
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180
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Pages Updated On:
31-Aug-2010
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21:57:56
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