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As part of your start up plan for your small business, you'll want to consider how you should market and advertise the new business. These articles have been assembled to help you decide for yourself the best way to make the public aware of your small business. Learn how to establish yourself with a trademark or logo. You'll want to also consider branding yourself or your company. See how the huge corporations handle their sales and marketing in order to apply the techniques to your own small business. Learn more about press releases, web sites, and media interviews and how these vehicles can contribiute to your success.
Top : Sales Marketing And Public Relations : Page 2
Small Business Resource Center Library
:
Sales Marketing And Public Relations
Training and Education Resources:
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Up close and personal - Retail Customer Experience
By
Gary Wollenhaupt
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While it is true that technology can create the feeling of personalization through loyalty cards and couponing, before the role can be effective, a strategy to personalize service must be developed and the right resources put in place. Read this article for more detail.
(Added:
23-Oct-2008
Hits:
18
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5 Easy Ways To Get Your Creative Juices Going
By
Malia Wofford
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In the sales and marketing arena of your small business, you may find yourself stalling about writing that perfect sales pitch. Try any or all of these methods for getting your creative writing energy flowing again.
(Added:
14-Oct-2008
Hits:
8
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The 5 Easy Steps To Researching Your Market
By
Kelly O'Neil
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With effective market research, you can determine the need for your service, a product's likelihood to sell, target-market demographics, and desirable store locations. There are numerous ways to uncover this information -- from online research to focus groups. Find out more when you read this article.
(Added:
14-Oct-2008
Hits:
21
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Making The Web Work For Your Business
By
Anna Wilde
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If you want to get a web site going to help promote your small business, this is a great article that will get you started. There are five steps to a successful web site and each are discussed here.
(Added:
14-Oct-2008
Hits:
15
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Goodbye to Cold Calling
By
Mike Southon
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According to author, Mike Southon cold calling IS on the way out of fashion. See what process he thinks is a better solution. Learn how to target your customer base.
(Added:
13-Oct-2008
Hits:
21
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Top Ten Direct Mail Mistakes
By
Barry Feig
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If you plan to use direct mail marketing or have used it in the past without success, you'll want to read this list. Learn how you can wage a successful direct mail marketing campaign.
(Added:
3-Oct-2008
Hits:
32
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Pages Updated On:
17-Nov-2008
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